SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. So what it does it take to achieve a high ranking on Google? More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins.
Missing title tags are problematic
Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. As long as you’re
playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities.
Place Your Site’s Content Above The Fold
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Community hijacking involves finding
online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site
Do not hesitate to expand your niche area
Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. According to Gaz Hall, a UK SEO Consultant
: "Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots."
Are you interlinking properly?
The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Google’s algorithm takes into
account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about.