Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task.
Enhance Your Outreach Strategy
Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. While search engine
are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:
Exclude Internal Traffic From Google Analytics
Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Take a look at
your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible
Headings and SEO
If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up."
Low-quality content just isn’t going to cut it
Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Similar to writing an
outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.