While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. The number and quality of links pointing to your site will largely determine in what position your site ranks.
Have a better chance of getting that click through
There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. The reason that most
SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors.
All parts of your website are pieces of the same puzzle
To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. “SEO” refers to search
engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc.
Minify CSS and JS
If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Exact match Domains (EMD) A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. Gaz Hall
, an SEO Expert from the UK, said: "Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP."
Advanced off-site SEO principles
An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Although there are many
different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed.