Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company.
Tags, tags, tags!
The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. The prospect of Google
penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region.
Create Silos For Your Website
Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Search engines were nothing
new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
The next step is often forgotten
One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Gaz Hall, from SEO Hull
, had the following to say: "People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page."
Use breadcrumb navigation
The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. A lot of SEOs
will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Using structured data, you can serve Google your address details in the most convenient way.