Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.
Creativity can take courage
Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Search engine optimization is
a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way.
Analyze your current website
There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Smart content is about
taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Search engines like aged domains, and give them more authority over newer sites. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move.
Repeat keywords in your abstract and throughout the article
The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. According to SEO Consultant
, Gaz Hall: "Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers."
Social shares play a huge role in content trustfulness
Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. Duplicate content can appear
on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders.