Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. One of the biggest mistakes marketers make when redesigning
websites is that they change their site architecture (create new
pages to replace old ones) and do away with old website pages
that they no longer want to include in their site. These “abandoned”
pages might rank in search engine results pages or may have
backlinks. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked.
Promote your content via social media (and beyond
Make sure that you label all of your images with descriptive alt attributes. Blogger outreach is a
process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?
Strong relationships = Long-term SEO benefits
While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The easiest way to
build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Every site-owner needs to gather links and local business owners would probably benefit even more for good links.
Optimization ensures the Website publishes unique, valuable content
Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors According to SEO Consultant
, Gaz Hall: "Organic traffic is free, which is why it is best if you focus on attaining it for your web page. "
Make sure your website is indexed in Google
Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. We all know that
search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs.