For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well.
Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. A cornerstone of effective
SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Duplicative or unnecessary website content can also hold you back from your true ranking potential.
Community Hijacking for SEO
You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. SEO takes time, resources,
and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user.
Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. According to SEO Consultant
, Gaz Hall: "Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines."
Generate interest, give information or persuade
A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Including a Contact Us
page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way.