Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Contextual link building is the quickest way to boost your site’s search performance. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs.
It’s All About Who You Know
SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Until Google get
their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. There is no minimum amount of words or text to rank in Google.
Understanding the rationale behind competitor analysis
External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The mobile version
of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages.
Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web
Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding."
Are you seeing the effects of Google +1 on your SEO?
A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. By regularly auditing
your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would.