Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! You can use off-page optimization to improve your website’s reputation and authority. This depends …

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. In order to improve rankings for long-tail keywords, make sure …

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Getting your business included in local resource lists is an indicator to Google about your authority …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more …