Add structured data markup in your website's code to include vital business information for Google to find and showcase. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Use internal links with clear and informative anchor text.
Use Link Baiting To Get More Clicks from the SERPS
It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). There are few things
more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. The source of a link matters a great deal to how much weight it carries in Google’s algorithm.
In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Google and other search
engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. While most of the links to your site will be gained gradually, as people
discover your content through search or other ways and link to it,
Google understands that you'd like to let others know about the hard
work you've put into your content.
Make sure you have a responsive design
Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only."
Make the website about one thing
Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Since the advent of
Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get.