Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:
Are all links the same?
The convergence of SEO and content has been a driving force in marketing for the past few years. If you want to
use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Get People Talking About Your Brand
When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Whether you should go
after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.
Write an awesome article and include links
Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. Links are integral for connecting each piece of content, ultimately leading to a potential sale. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. According to SEO Consultant
, Gaz Hall: "Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right?"
Monitor the evolution of your rankings
The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. SEO isn’t a quick
tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO.