Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Sites that aren’t optimized for user intent and mobile SEO will fail. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords.
Include bios of different staff at different locations
Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! When it comes to
getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Which keywords are the fastest to page 1? Fastest to the top 5? RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches.
Investing in your skills will definitely pay off
Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. If an SEO tactic
worked for one website that does not mean the same can be successfully applied to another. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results.
Be certain to use your long-tail terms
Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years."
Target your website to your audience
Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. You need to
utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too.