Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content.

Provide an excellent experience in SEO copywriting that brings about more SERP to page conversions

The rise of social media on the Web has created a host of new signals that search engines can consider. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities.

Include Meta tag and Page title inputs in the admin tool

Which keywords are the fastest to page 1? Fastest to the top 5? While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site.

The first choice should hosting location

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. According to SEO Consultant, Gaz Hall: "The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website."

Optimizing your website for both Google and web users

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Search engines have really smart algorithms.