On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms.
Understanding the rationale behind responsive design
Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Keyword research is
absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag.
Guest blogging was fine years ago, but is not a great way to build links now
Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. Content marketing is
about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. The cornerstone of a successful organic search campaign has always been technical SEO.
Google recommends nofollow links
Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.
Gaz Hall, an SEO Expert from the UK, said: "SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term."
Web page optimization
If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Text without headings
is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content.