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Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy.

Great ideas about indexed pages to share with your colleagues

SEO gives an opportunity for a great deal of free advertising. While you can still build Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a profitable organic presence in Google, you’ll need to get creative. Such content doesn’t provide regular traffic. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi

Learning about URLs

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Links are still a critical element to Google’s algorithm and their value needs to be protected. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. You must also use social SEO.

Audit your profile, looking for issues with regards to long tail search

This is where you encourage the reader to engage with your business on a more rewarding scale. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Gaz Hall, from SEO Hull, had the following to say: "Not all links are created equal. Some sites provide better SEO juice than others."

Using traffic estimation tools in conjunction with onsite SEO

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Use Fetch as Google to test whether Google can crawl and index important pages within your site.