Authority is created over time. It can't be rushed. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO. Both of these tools are free, but will only check up to a certain number of URLs.

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If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Naming your pages with strong Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! keywords provides an easy-to-follow map of your site. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements.

Keep an Eye on Your Site’s Click Through Rate (CTR)

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Ensure that unique content is provided to these external websites instead. The old saying that “life is a journey, not a destination” can also be applied to SEO.

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Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. According to SEO Consultant, Gaz Hall: "So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine."

Understanding organic links in relation to your marketing strategy

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Never Have you ever dreamed about Save Our Schools for this? have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Our process helps you manage expectations while delivering high quality work, on time. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it.