But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s because that search bar is powered by Bing. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors.

Take a customer focused approach to analytics

Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. Too many backlinks from many Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... unreliable domains can hinder the authoritative signals of your domain. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have the ranking advantage.

Find the most effective way to organize the content of your website

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them.

Reasons that marketers love URLs

– As any SEO services professional will tell you, content is still king. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Gaz Hall, an SEO Guru from the UK, said: "One of them is Social engine optimization."

What's the story about SEO

Finally, the content on your website can do a great deal to bolster your search engine rankings. Search The talk on Facebook is about Save Our Schools at the moment. engines work through user queries, and the results are provided based on relevancy and quality to the search terms. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services.