Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google
itself recommends that large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website.
Adopt a customer centric view of meta tags
A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Efficient content organization enhances
the Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed.
Probably the most important thing is ...
I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Simply copy and paste
content from your website into a search bar and place quotation marks around it. Content must convey sentiment for people to be able to empathize and connect with it. This concept has been highlighted and evangelized by Rand Fishkin recently.
You’ll be able to beat your competitors by considering carefully the use of LSI
Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Gaz Hall
, an SEO Expert from the UK, said: " The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm."
Tactics around stickiness
SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. A great example that I like to use is Indozine
. A sitemap gives
the spider a rapid guide to the structure
of your site and what has changed since last time. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility.