Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. High-quality content on and …

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”. Websites that continuously pour their heart and …

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. So how do you resolve this? With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively …

SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives …

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. It shouldn’t be surprising that the first step is identifying …

A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. SEO has been in the mainframe of digital marketing for little above two decades. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. To successfully execute your search …

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will …

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. It’s prudent to treat your experiments as campaigns …

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. The gibberish score helps with that. A great and fast way to convey your goal is by using headlines and taglines …

The markup languages have become more important to SEO. In mobile searches, the first position has a 31.35 percent click-through rate. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine …

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. Defining a robust and efficient content strategy together with …

However, its strategy needs to be changed with every new invention or Google and changes in search engine. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… To be able to write comfortably for different industries can take a lot of time and research. Not every …

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Another example …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Contextual link building is the quickest way to boost your …

“Limited time” and exclusive promotional offers rarely are exclusive in reality. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Don’t overlook websites that don’t have a “write for us” page. Not every website …

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. When developing …

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less …

Competition is cutthroat and new platforms are constantly emerging. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. I think that another thing that I would share is that many …

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Users will also become frustrated if they can’t view content because of broken URLs. There is a reason …

It’s not perfect, don’t get me wrong it’s not absolutely perfect. Thin content should be avoided at all costs for SEO purposes. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who …

If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a …

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. So don’t just think about clicks alone, you should also think about conversion …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal …

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. On the other hand, if …

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. When …

If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found …

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Before April 2012, one could easily buy his …

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The only way to reliably build links is to create amazing content, but the standard …

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Selecting the right keywords, in the end, all comes down to understanding your target audience. You should refrain from writing articles that are too sensitive or controversial such as …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to …