Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date.
There are over 1.4 billion searches conducted every hour
Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) URL – This is
the Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... actual address where the page lives. This isn’t super
important to the searcher, but is important to the search engines. In most
cases your URL should use actual words and you should avoid page IDs. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance.
Don’t Forget About a Sitemap
Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Link building is also
spreading brand awareness and capturing referral traffic. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page!
Never underestimate the influence of webmaster tools
What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Evergreen content must hold its relevancy over time or else it risks losing its value. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Gaz Hall, from SEO Hull
, had the following to say: "Make a list of evergreen topics, and then do research to pick the best ideas."
Random musings on LSI
This was known as spamming. We I'm always amazed by the agility of Heat All
on this one. used to hammer
ecommerce product pages with links. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices.