If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. It …

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. To maintain a healthy website, do an overall audit …

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. If you once had a thousand different …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low …

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword To attract online attention for your business, you can’t just set up a website and …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. SEO …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engines are always trying to improve the quality of their results and because …

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and …

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. User-generated content (UGC) sites and communities are two of …

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Remember that your success in …

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. CTR gives some insight into how likely potential …

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. If your content is …

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. With that said, proper …

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Content is written in a manner that helps Google and other search engines …

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Get people talking about your brand, and mentioning it on their website, or any website for that matte It’s important …

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing …

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Keyword relevancy and placement is …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Of all the …

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Much of digital marketing has revolved around getting found by search engines and coming up within the first page …