Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought.
Keep URLs short
Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Guest posting as a
tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless.
It’s time to revolutionize our approach to quality content
A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Many SEO campaigns start
with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy.
Build local relationships with content creators
You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Gaz Hall, a Freelance SEO Consultant
, commented: "If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it."
Estimate your contents longevity
Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. When choosing anchor text,
select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. SEO is connected to strong sales funnels and often shows a high return on investment (ROI).