Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you …

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The structure of your URL can affect both your page’s ranking, but also the user experience. The search engines are able to analyze the reading level of the document …

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Remember that keywords or …

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact …

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. It …

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process …

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if …

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your …

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Sites built around user interaction and sharing have made it easier to match interested groups of people …

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. On-site optimization is all about publishing …

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engines are always trying to improve the quality of their results and because …

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content …

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Prioritize keywords and phrases, plurals, singulars and misspellings. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with …

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options …

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. You can de-index any types of content that have less than 100 …

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Once you have …

The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from. Review your blog content …

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Create good content and in time …

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. The bad news about SEO is that it’s …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that …

Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast …

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. With that said, proper …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. You search ranking depends not only on the search term used, but also on where and when you perform the search. You …

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. The key to quality SEO is all about research research research …

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Getting your business included in local resource lists is an indicator to Google about your authority …

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little …

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Keyword relevancy and placement is …

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more …

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should …