By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy …

Remember, Google doesn’t like content written for SEO purposes. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving …

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Search engines also rate keywords in header tags more heavily. By including relevant …

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A page’s speed is crucial, so don’t forget testing it …

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. You should ensure that the first paragraph or so of text on your web page is …

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. People like to be engaged and feel involved. Having a question as a title will start …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes …

Producing content for search engines is also content marketing, list building, and relationship marketing. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Remember that keywords or phrases …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights …

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. When creating new content ask yourself: what the goal of that …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. It makes sense to use …

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. If you are putting content on your own site, try to keep things …

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. When deciding which keywords to go after, you could also use a …

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Keywords are at the …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Since Google …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately …

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. If …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While there plenty of differences between SEO and content marketing, there are also many areas …

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In …

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily …

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

For experienced marketing teams, the content creation process has become a high-level assembly line. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. People don’t read on the web; they scan. To make …

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. User-generated content (UGC) sites and communities are two of …

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! You can use off-page optimization to improve your website’s reputation and authority. This depends …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The goal shouldn’t be to generate links, it should …

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Remember that your success in …

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Get contextual links to your site that’ll boost your organic performance on search engines. You wouldn’t build a house without foundations, and …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. In order to improve rankings for long-tail keywords, make sure …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content …

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a …