Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Personalization is one of the most talked about frontiers in search.
Keyword driven anchor text reigns supreme
Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. As we spend more
time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. Google is showing Context is King when it comes to indexing people in Google's Index.
Find out who is linking to your site
Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Websites that continuously pour
their heart and soul into all facets of SEO will perform better than competitor websites that do not. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about.
Overlapping and redundant articles
As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Gaz Hall, a Freelance SEO Consultant
, commented: "The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms."
The meta keywords tag is not a ranking consideration
Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Including your target keyword
within your page title positively correlated with higher search rankings. The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. Anchor text has been a huge talking point within SEO for many years now.