The structure of your URL can affect both your page’s ranking, but also the user experience. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.
Use Google’s Disavow Tool To Improve Ranking
“Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. A page that
doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address.
Build backlinks
Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. As an owner
or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Using structured data, you can serve Google your address details in the most convenient way. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust.
Minimize link depth
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate.
Gaz Hall, an SEO Expert from the UK, said: "Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent."
Make sure you're being indexed
Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Picking the right
keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive.