A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms.
The issue of full posts on archive pages
Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Keyword usage on
a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google.
Does my content convert?
Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Excessive repetition of
keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities.
When are you supposed to do it?
Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Gaz Hall, from
SEO Hull, had the following to say: " A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). "
Focus on topic depth vs. backlinks
Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Don’t try
to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page.