Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line!

If I stop doing SEO will my rankings drop?

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Organic traffic is free, which Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! is why it is best if you focus on attaining it for your web page. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.

What’s the best way to measure the performance of my SEO?

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. How do you work out the price of SEO packages? It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself.

Keep Your Company’s Online Content Creation Momentum Going

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. According to Gaz Hall, a UK SEO Consultant : "Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated."

Alt text makes for a better user experience

Measure and monitor what is working and update your strategy on the fly. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? When you’re spending good money on SEO, it’s common to obsess over your keyword rankings.