While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. The bad news about SEO is that it’s …

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Link building isn’t dead. Not …

Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Google and other search engines keep the …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. You search ranking depends not only on the search term used, but also on where and when you perform the search. You …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content …

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Google continues to use natural, quality inbound links as a main ranking factor. The first thing you need to do …

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL …

Review competitive lists and other pertinent industry sources. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. A lot of people and businesses will pour money into a professional website only …